The Problem:
E-commerce websites of car manufacturers don’t speak the language of their users. Complex subpages, technical jargon, marketing buzzwords, and niche information – for most people, it’s just noise.
of configurations led to a completed purchase.
The Results:
75 %
2/3
+12 %
of users find the right car on their first search with the Configuration Genius.
of users say it’s the best AI tool they’ve used so far.
Launched in Germany, Genius is built on a serverless architecture, making it flexibly scalable across more than 100 markets and it’s already used by Volkswagen, Audi and Volkswagen Commercial Vehicles.
The Solution:
An AI-powered configurator that finally makes finding the right car easy. Instead of countless options, the journey starts with just ONE question:
"What is your dream car?"
The result? Five relevant, personalized car suggestions from over two billion possible combinations. This transforms the 20-click process of a conventional configurator into a lightning-fast 2-second experience to find your dream car.
